With a refreshing perspective this book shows the designs of pop-up creators all around the world with some of their most innovative designs and practical examples to construct them. Full of colour illustrations and inspiring force, this book reveals the techniques of such a peculiar craft. It gathers a splendid showcase of three-dimensional books, from its origins until present-day authors and trends. For paper craft designers, all kind of people interested in new ways and techniques of book designing and format and professionals of the field of creative design who want to get an introductory verview on this subject. Born in Paris,Charles Trebbi is an urban architect, designer, artist and writer. A Renaissance man who specializes in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he is author of several books on cutting, folding and pop-up techniques for all sorts of materials and on near-natural architecture.

A lively look at an underexplored niche in the history of American ads: pop-ups.   Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.